Brad Gashler - User Experience Designer

Work Experience

Amazon

Sr. UX DesignerPreviously UX Designer II

2017 – 2018 Seattle, WA

Lead experience designer for Amazon's pilot program to accept SNAP EBT (food stamps). Empowering people who live in "food deserts" to have access to fresh groceries.

Microsoft

UX Designer

2015 – 2017 Seattle, WA

Helped Visual Studio Code grow from thousands of users to millions through data-driven design. Rapidly iterated on the product design and its website through multiple fidelity levels and iterations. Engineered interactive prototypes and pixel-perfect front-end code. Surpassed 50% conversion rate on the website through AB testing new designs. Designed a new document management experience that attracted many new users and media attention. Enabled managing of extensions and customizing the UI and workspace. Designed and implemented accessibility changes for WCAG compliance.

Previously did UX design for the Visual Studio IDE and designed/implemented high-traffic websites for open source projects supported by Microsoft (e.g. TypeScript, CodePush, TACO, Apache Cordova).

Steelwedge

UX Designer

2015 – 2015 Atlanta, GA

UX Design for a co-development project with Hewlett-Packard. Created interactive prototypes, wireframes and implemented front-end in HTML5, CSS and Javascript.

Hewlett-Packard

UX Designer

2013 – 2014 Atlanta, GA

Transformed a business intelligence project, giving it a user-centered experience. Organized meetings with stakeholders across business units. Gathered and visualized requirements/user needs to create iterative wireframes, dramatically upping customer satisfaction and usability.Designed information visualizations enabling users to quickly detect anomalies and make market corrections for all of HP’s consumer product lines.

Experience with Agile methodology, UAT, QA, frameworks and enterprise software development best-practices. HTML5, CSS3, JavaScript and Java implementation. Led the R&D team to design a virtual war room for proactive risk mitigation/disaster recovery. Synced multiple resources and produced a common user experience based on HP’s brand identity. Presented to the CIO of HP. Work featured in the Wall Street Journal’s CIO Report.

Gashler Films LLC

Owner / Producer

2006 – 2013 Provo, Utah Area

Managed end-to-end video production for advertising, PR and special event clients. Increased profitability by 60% year over year. 2D/3D VFX and comprehensive post-production. 5k production with Red Epic. Created print/digital graphics, product packaging, and online advertising. Produced a feature-length independent film over the course of three years.

BYU Independent Study

Videographer

2010 – 2013 Provo, Utah Area

2D/3D animation and video production for online courses and marketing material. Introduced innovative production workflows to address critical needs and complex production problems. Trained employees. Made strategic recommendations saving company time and money. Managed several terabytes of assets on a fibre SAN network.

BYU AdLab

Art Director / Producer

2012 – 2013 Provo UT

Managed media production for national/local clientele, including Nestlé. Created prototypes, met with clients and finalized customer-facing deliverables. The go-to creative person for especially tight deadlines and complex production needs. Web design/development and CMS integration. Complex 2D/3D animation and VFX. Cut a royalty in half by negotiating with an international copyright holder. Quantitative research and customer insight discovery.

BYU College of Nursing

Videographer / Producer

2011 – 2013 Provo, UT

Produced a DVD release for mass-production, while cutting manufacturing/printing costs in half. Filmed/edited numerous videos for public relations, including public service announcements. Motion graphics in 2D/3D. Copyright licensing. Selected a film composer. Design and photography for print and a museum exhibit. Helped in the hiring process. Research and strategic planning for effective health message communication.

Volunteer Experience

HP Alpharetta Toastmasters International

VP Public Relations

2013 - 2014

Education and leadership in promoting the club and in internal communications. Helped HP employees achieve their full-potential as leaders and public speakers.

The Church of Jesus Christ of Latter-day Saints

Full-time Missionary

July 2008 – August 2010

Provided community service at local organizations and taught people interested in listening. Oversaw and trained other missionaries.

Education

Brigham Young University

BA, Communications: Advertising

Comprehensive study of advertising: management, quantitative/qualitative research, account planning, media buying.